One of my favorite MAC lipsticks is Violetta. It's a bright purple-pink, and it's my favorite finish - Amplified. The amplified formula is creamy so it applies to easily and feels great on my lips. The only slight downside is that if you don't wear a primer or lip liner under it, it will wear off sooner than a drier, more matte formula. That's something I can easily live with, though. Violetta is in MAC's permanent collection.