Saturday, May 5, 2012

Kudos to Vogue for their "healthy model" pact

Vogue International has made a pact to use models without eating disorders, and ones who are over the age of 16.  I particularly like #5 on their list, which I think is a big problem in the fashion industry.  It used to be that a size 8 was the standard sample size, but I've read that now it is much smaller.  This emphasis on smaller sizes being the "norm" can encourage girls and women to use unhealthy methods to try to get or stay thin.  Especially with access to worldwide media images, the ideal of what a woman should look like is a constant barrage to anyone with a TV, computer, smartphone, or even magazines.
Here are Vogues 6 statements that form their "pact",  courtesy of a press release from Condé Nast International.



1. We will not knowingly work with models under the age of 16 or who appear to have an eating disorder. We will work with models who, in our view, are healthy and help to promote a healthy body image.
2. We will ask agents not to knowingly send us underage girls and casting directors to check IDs when casting shoots, shows and campaigns.
3. We will help to structure mentoring programmes where more mature models are able to give advice and guidance to younger girls, and we will help to raise industry-wide awareness through education, as has been integral to the Council of Fashion Designers of America Health Initiative.
4. We will encourage producers to create healthy backstage working conditions, including healthy food options and a respect for privacy. We will encourage casting agents not to keep models unreasonably late.
5. We encourage designers to consider the consequences of unrealistically small sample sizes of their clothing, which limits the range of women who can be photographed in their clothes, and encourages the use of extremely thin models.
6. We will be ambassadors for the message of healthy body image.

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