A month or so ago I ordered a new flat iron online. Mine was several years old (more than 5), and I wanted a new one that had all of the advanced technologies that help protect your hair from damage. I did research online and found that a lot of people liked one of the Sedu flat irons, but they had problems with it not working after a few months. It turned out the problem came from a connection wearing out from the rotating cord. But people RAVED about the way it made their hair look while it was working. I like having a swivel cord, so I didn't want to buy one without that, but obviously I wanted it to keep working. I finally decided to go up to a more expensive Sedu model that didn't have any bad reviews. (I noticed in it's owners manual they caution about pulling on the cord or wrapping the cord around the iron for storage. I'm assuming that's due to the problems with the other one. I'm very careful with the cord on mine.)
I've been using it for a few weeks now and I absolutely love it. I have naturally wavy, frizzy hair, and I haven't had it cut since July, so the ends are rather dry. When I used my old iron it took several times of running my hair through to get it straight. With the Sedu I can get it in one run through. It gets beautifully straight, especially when I used Kerastase's thermique protecting cream. Here's some before and afters. The before isn't the waviest my hair gets - when I brush it it becomes straighter but frizzier, hence the look in these pictures. (And yes, my eyebrow is basically gone in these photos, due to an accident with a tiny razor.)
If you're in the market for a new flat iron, this is one you should consider. And no, I haven't received any kind of compensation for this review!
P.S. When I bought this from Folica.com, I wrote a post saying what a great site it was because it had everything for your hair. Unfortunately, they backordered one thing that I bought, but charged me for it up front. After a month, they sent me an email saying that they still didn't have it in stock, but that once they got it they'd send it to me. At that point I asked them to cancel that order and refund my money. They replied to my email saying that they'd cancelled it and had credited my paypal account. A few days later I checked PayPal, and there wasn't a credit there. For these reasons I don't think I'll be buying from Folica again.